MR.PILAR x Fanta
In its Fanta design, the MR.PILAR column becomes a vibrant FMCG accent that instantly captures attention in retail environments. The 360° circular visibility showcases brand elements from every angle — shoppers notice Fanta long before they reach the shelf. Volumetric details and the brand’s bright, juicy colors enhance emotional impact and create the playful mood that perfectly fits the beverage category. The structure works like a mini-installation: highlighting new products, supporting promo mechanics, and naturally expanding the brand’s visibility without occupying additional floor space. MR.PILAR makes Fanta stand out in any supermarket area and helps create that key impulse-purchase moment so essential in FMCG.